1.The #4:
•Represents the four key areas of focus: bone health, muscle health, gut health, and metabolic health.
•Highlights the brand’s commitment to addressing multiple aspects of women’s health.
2.The Degree Sign (°):
• Signifies precision, accuracy, and measurement.
• Represents the brand’s dedication to providing scientifically backed solutions for optimal health.
3. The “U” in the Logo:
• Stands for “You” and emphasizes the individual, putting the focus on the target audience—the women the brand aims to empower.
• Reflects the brand’s commitment to personalized health journeys and recognizing each woman’s unique path.
• Invokes a sense of inclusivity, community, and connection, as the brand is built around empowering women collectively.
4. The Thick Box Surrounding the Logo:
• Represents strength, stability, and protection.
• Symbolizes the brand’s commitment to providing a solid foundation for women’s health and well-being.